Tuesday, February 3, 2009

Is Kindle the Digital Holy Grail?

This piece: http://www.alleyinsider.com/2009/1/printing-the-nyt-costs-twice-as-much-as-sending-every-subscriber-a-free-kindle has sparked some interesting comment the industry about print v. digital.

If you do not live in the USA you may wonder why is Kindle the comparison point for all things digital. This is a very cool piece of hardware from Amazon which has a number of innovations, the most important being its "electronic ink" display which uses reflected rather than projected light. It is actually a joy to read day or night.

Whether or not Kindle is a triumph of design, marketing, or both it is now the basis from which all competitors are judged. Those users lucky enough to get one (because demand has outstripped supply ever since its launch) are even more noticeable than the iPhone zealots of 2008.

If you have not got your hands on a Kindle yet, then if you read this blog I suspect you will not have long to wait.

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